5 SME Training You Can Access After Completing SMEDAN Registration
November 12, 2020

5 SME Training You Can Access After Completing SMEDAN Registration

One of the most common challenges that SMEs in Africa face is raising funds to take the next step. Many business owners believe the only thing standing in the way of their businesses being a force on the global scale is funding. However, funding without adequate SME training is a perfect recipe for disaster. SMEDAN […]

Effective Strategies SMEs Can Explore Recruiting A High-Performance Team
November 11, 2020

Effective Strategies SMEs Can Explore Recruiting A High-Performance Team

Recruiting a high-performance team is key to business growth. There is a growing number of SMEs starting up every year around the world. According to the Danish Institute for Human Rights, approximately 400 million SMEs are accounting for 60–70% of employment. This heartwarming piece of information should also mean a rise in opportunities as the […]

3 Common Mistakes SMEs Make When Setting Up Their Market Access Team
November 10, 2020

3 Common Mistakes SMEs Make When Setting Up Their Market Access Team

Many SMEs make mistakes in setting up their market access teams. A simple online search shows technology as the new focus for businesses across most industries. This is especially noticeable in the high demand for integrating tech into the operations and products of small businesses.  We are bombarded daily with media and PR articles on […]

Let’s talk digital marketing and consumer behavior
November 9, 2020

Let’s talk digital marketing and consumer behavior

Consumer behavior is the study of how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It is mainly concerned with the psychology, motivations, and behavior of the customers. For further clarity, consumer behavior also refers to the actions of the consumers in the marketplace and the […]

Traditional Marketing Vs Digital Marketing
November 6, 2020

Traditional Marketing Vs Digital Marketing

Traditional marketing is any form of marketing that is implemented offline. It is not only one of the oldest forms of marketing, but also one of the most researched of all time by people across the world.  Some marketers tend to use this approach of marketing I think because it’s tested and trusted like many […]

Crisis Management Tips For SMEs In Africa
November 6, 2020

Crisis Management Tips For SMEs In Africa

Both large-scale and SMEs go through a crisis, although some forms of crisis are predictable and can be prevented, others are sudden and need to be managed. SMEs in Africa are typically exposed to protracted periods of crisis due to several factors ranging from inability to access financial aids to corruption. Hence, learning to manage […]

Marketing Strategies for Small businesses
November 5, 2020

Marketing Strategies for Small businesses

Strategies serve as guides or templates for your business. If you are looking for a magic wand to show you the way, then you might have to look harder. The marketing world has been volatile in the past ten months of 2020 with some business not being able to survive the market from Covid-19 to […]

Important Social Media Metrics Small Business Owners Need To Track
November 4, 2020

Important Social Media Metrics Small Business Owners Need To Track

Using social media to promote your business online is a necessity. But often, the digital sphere can be a little overwhelming, especially when you wade into it without determining what matters most to your business goals.   It’s not okay to just assume that your business is doing well on social because of the increase […]

How To Obtain Grants For Your Small Business
November 3, 2020

How To Obtain Grants For Your Small Business

It is a known fact that no business can survive without access to funds. From starting the business to operating its day-to-day affairs, getting the right human resources on board, and even taking strategic actions. Money is just one resource that a business owner cannot do without. There are several ways that entrepreneurs raise funds […]

10 Ways to Position your SME Business to Attract Investors
November 3, 2020

10 Ways to Position your SME Business to Attract Investors

Raising funds for your business is one of the biggest challenges that entrepreneurs face. If you are in this position, you must be seeking ways to position your business to attract investors. You need to have a clear idea of how to pitch your SME business to attract investment from financiers. This is very important […]

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