January 23, 2023

Four Customer Experience Trends to Watch Out for in 2023

Customer experience is becoming more complicated by the day and is gaining more attention today than ever. This is because customers are having bigger expectations these days from the brands that they patronize. For example, they expect brands to provide an exceptional but personalized experience across their different channels. Understanding the latest trends in customer […]

January 9, 2023

Seizing Opportunities: 5 Small Business Trends in 2023

What are the latest small business trends in 2023 you should watch out for? This post will shed some light on five of them to help you. It is no secret that businesses all over the world have had their fair share of challenges over the last few years. From ever-evolving work models to fast-changing […]

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December 30, 2022

How Forex Impacts Trade in Nigeria

How does forex impact trade in Nigeria? This post provides a clear explanation to help you understand the hidden intricacies.  Nigeria’s economy has been in a slump in recent months. We can trace this to inflation, interest rates, public debt, and current account deficits. Nigeria’s inflation rate increased to 21.09 percent in October 2022, up from 15.92 […]

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December 30, 2022

How SMEs Can Take Advantage of Social Media Advertising for Scalability

How can your business take advantage of social media advertising in 2023? Continue reading to find out. For every company out there, there is an in-depth goal to increase its market share in both the local and global market space. The profit margin of a company is largely dependent on the audience at its disposal. […]

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December 20, 2022

Economic Implications of the Introduction of the New Naira Notes in Nigeria

The Central Bank of Nigeria (CBN) Governor, Godwin Emefiele issued a statement concerning a policy to redesign the naira notes. These redesigned notes were introduced on the 15th of December 2022. He said this policy was a result of the inability of banks to control the circulation of the Naira note. He claimed that this issue portrayed […]

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December 13, 2022

How Businesses Can Prevent and Combat Cyber Threats

Cyber threats are becoming more rampant these days. How can businesses combat and prevent these threats? Continue reading to find out. Online business may have its benefits, but there is also a greater chance of hoaxes and cyber threats. The credibility of your business could be negatively affected by a successful cyber-attack. Therefore, safeguarding your business against […]

November 17, 2022

Steps Entrepreneurs can Take to Get Through Tough Times

Ever heard the phrase, “tough times never last?” While this phrase may be encouraging, sometimes, entrepreneurs just want to throw in the towel. Why? The challenges of business are hitting them at a very rapid pace, they are not sure they can hold on any longer. Do you give up when faced with these challenges? […]

November 11, 2022

5 Success Tips for African Entrepreneurs

African entrepreneurs have a lot to contend with considering the poor economy and numerous challenges on the continent. Because of these, being an entrepreneur in this part of the world isn’t exactly a stroll in the park. Some of the major challenges of running a business in this part of the world include a lack […]

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November 9, 2022

How Business Process Outsourcing Can Increase The Productivity Of Your Workforce

What is Business Process Outsourcing? Since 1989, businesses have used the outsourcing of labor to reduce costs that would otherwise be incurred. Regardless of the efficiency of the business outsourcing is transferring responsibilities that should have been handled by the in-house workforce to a specialized third party. Doing this allows for more focus on the […]

October 28, 2022

Web Analytics: What it is and its Benefits to Small Businesses in Africa

What is web analytics, and what benefits can small businesses enjoy from it? If you have these questions on your mind, this post was written for you. Continue reading. The internet has made running businesses and publicizing products and services more exciting. Small businesses can now sell to customers on other continents through their websites […]

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