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November 14, 2020

Positioning Your Business For A Festive Period

This is the season for businesses across the country to see the bottom line on their income statements change from red to black! Black Friday is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns. So what […]

3 Common Mistakes SMEs Make When Setting Up Their Market Access Team
November 10, 2020

3 Common Mistakes SMEs Make When Setting Up Their Market Access Team

Many SMEs make mistakes in setting up their market access teams. A simple online search shows technology as the new focus for businesses across most industries. This is especially noticeable in the high demand for integrating tech into the operations and products of small businesses.  We are bombarded daily with media and PR articles on […]

Let’s talk digital marketing and consumer behavior
November 9, 2020

Let’s talk digital marketing and consumer behavior

Consumer behavior is the study of how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It is mainly concerned with the psychology, motivations, and behavior of the customers. For further clarity, consumer behavior also refers to the actions of the consumers in the marketplace and the […]

Traditional Marketing Vs Digital Marketing
November 6, 2020

Traditional Marketing Vs Digital Marketing

Traditional marketing is any form of marketing that is implemented offline. It is not only one of the oldest forms of marketing, but also one of the most researched of all time by people across the world.  Some marketers tend to use this approach of marketing I think because it’s tested and trusted like many […]

Marketing Strategies for Small businesses
November 5, 2020

Marketing Strategies for Small businesses

Strategies serve as guides or templates for your business. If you are looking for a magic wand to show you the way, then you might have to look harder. The marketing world has been volatile in the past ten months of 2020 with some business not being able to survive the market from Covid-19 to […]

SME In Africa: 10 Creative Ways To Announce You’re Open For Business
October 24, 2020

SME In Africa: 10 Creative Ways To Announce You’re Open For Business

Ever wondered how to tell the world that you are “open for business?” Most business owners will tell you that starting a business is not an easy feat. It requires action and commitment even in difficult times. So, here’s a big thumbs up to all SME in Africa. However, opening your business doesn’t automatically guarantee […]

Celebrating Customer Service Week: 10 Facts You Should Know About Customer Service
October 9, 2020

Celebrating Customer Service Week: 10 Facts You Should Know About Customer Service

Customer service is more far-reaching than most people presume. Interestingly, the customer service space is constantly evolving. As a result, an SME in Africa must keep up with the times to deliver quality customer service to its customers. Every SME owner has one dream, to have happy customers. One way to achieve this is by […]

Make More Sales By Creating Your Email Marketing Drip Campaign
October 9, 2020

Make More Sales By Creating Your Email Marketing Drip Campaign

The sole reason for any business is to make profit even if you are running it from inside your one-bedroom, there is always room to increase your sales. Email marketing is not new, and it’s neither rocket science. All you need to know is the basics to get started.  What is a Drip Campaign? A […]

What You Should Know About Digital Marketing
October 5, 2020

What You Should Know About Digital Marketing

It is quite important to say that digital marketing is a concept to consider in this era if you’re a business owner or want to start a business. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing has become the major technology […]

10 Ways To Promote Your Business On Social Media
October 2, 2020

10 Ways To Promote Your Business On Social Media

Social media is one the fastest digital marketing platform that promises rapid growth for small businesses, in terms of global and local reach. Before the rise of the digital world, if a business wanted to gain the attention of their customers, they had to first pay a huge amount for a TV or radio space. […]

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