August 3, 2021

7 Best Influencer Marketing Software in 2021

Influencer marketing software help to make the task of an influencer easier. One aspect of social media marketing that is crucial to the success of online campaigns of businesses is Influencer Marketing. Today, lots of brands take advantage of influencers’ expertise to make their sales campaigns simpler, shorter, and more straightforward. The more you get […]

July 30, 2021

5 B2B Marketing Trends in the Second Half of 2021

What are the B2B marketing trends in the second half of 2021? Business-to-business (B2B), often known as B2B, is a type of transaction that occurs between businesses. This could be between a manufacturer and a wholesaler or between a wholesaler and a retailer. Put differently, they are transactions that take place between businesses rather than […]

July 29, 2021

7 Marketing tips for small businesses in Nigeria

As a small business owner in Nigeria, it is essential to adopt some marketing tips for small businesses. Not only do these tips help you attract the right customers for your business, but they also help to put the right business structure in place. This way, your business receives all the visibility and growth you […]

July 13, 2021

Blog vs. Website: Which is better for your Small Business and Why?

Ever heard about the “blog vs. website” debate? As the world evolves, the need to build a strong online presence for your business is crucial to its success. This is why choosing the perfect medium to do so is an essential part of the success of any business. One of the decisions a small business […]

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July 7, 2021

Top marketing ideas for SMEs in Africa

For SMEs in Africa to be successful, they must have a proper marketing plan that employs efficient marketing ideas. Marketing helps a business attract prospects and turn them into customers. With this, the business becomes sustainable, viable, and can continue operations. Marketing ideas are also known as marketing strategies. They ensure that the business achieves […]

July 5, 2021

6 Digital Marketing Trends for SMEs in 2021

What are the digital marketing trends for SMEs in 2021? Let’s look at 2020 in retrospect. 2020 was an unusual year in many ways. This was closely related to the Covid-19 pandemic.  For instance, many companies had to move online to keep their employees working remotely. Similarly, an impressive number of SMEs found that digital […]

June 25, 2021

Top 5 Marketing Trends For Small Businesses

We are days away from the second quarter of 2021. As a small business owner, your business planning for these following months is likely to include new marketing trends. This trends are often needed to give some direction to business affairs.  Utilizing effective marketing trends for small businesses will help you reevaluate what you’ve done […]

June 23, 2021

5 ways to boost small business marketing

Marketing is the core of any business whether big or small. It includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels.  Marketing offers different benefits to businesses; a key factor in the awareness, interest and consideration stages.  For a small […]

June 21, 2021

8 Digital Marketing Tools to help you Grow your Business in 2021

In today’s world, where technology is king, businesses need digital marketing tools to thrive. While this may sound dramatic, these tools help in enhancing brand recognition and ultimately enhance sales. Digital marketing tools can help your business in various ways and one of them include; ensuring you spend less time on tedious and unproductive tasks. […]

June 15, 2021

5 TikTok Marketing Mistakes to Avoid

TikTok marketing is becoming more popular among businesses all over the world. It is no secret that the business environment is constantly evolving. As a business owner, you must either learn to evolve with it or risk being lost in irrelevance. In the 2000s, Facebook was known as the king of social media platforms. Then, […]

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