January 27, 2021

Automated marketing for busy small business owners

Ever heard about “automated marketing?” Are you looking for ways to save time and still get your marketing going without you being available? There are tons of information on which software would be useful for your businesses. However, in this article, we would drill on the necessary small business tools to help you why you […]

Low Budget Ways To Get Customers For Your Small Business Off And Online
January 18, 2021

Low Budget Ways To Get Customers For Your Small Business Off And Online

Wondering how to get customers for your small business in 2021? It is not news that in Africa, SMEs contribute over 30% of their nation’s Gross Domestic Product (GDP) while online businesses are now forming a large part of these numbers. To grow customers online, you do not need a huge bank loan from the […]

How To Sell Yourself And Get Sponsors Or Media Partners For Your Event
December 30, 2020

How To Sell Yourself And Get Sponsors Or Media Partners For Your Event

Many believe it costs an arm and a leg to get collaborations, sponsorships, and media partners for an event mostly at zero cost.  Perhaps you run a small outfit and have a gigantic idea of creating an industry event with your industry’s movers and shakers. Then this short guide will help you win proposals and […]

https://www.sme360.ng/2020/09/26/why-smes-need-branding/
December 28, 2020

Brand Storytelling for SMEs

Branding is one of the buzzwords of today’s marketing world; we see it in pages, books and several columns. It begs the question of how to intertwine it with our businesses. People have always told stories for ages, and some of the longest-standing books such as the bible are also written in stories for the […]

Different Ways Social Media can Help Reduce Operating Costs
December 23, 2020

Different Ways Social Media can Help Reduce Operating Costs

Do you know that social media can help you cut down on operating costs? Managing a business can be a daunting task and growing a successful one requires scaling through the myriad challenges in the complex business environment. Financial issues are one of such common business challenges. The availability of funds or otherwise often impacts […]

Generate more customers in 2021
December 21, 2020

Generate more customers in 2021

The new year requires planning if you intend to stay in continuity and for businesses to stay afloat, then you need customers or clients. One of the best ways of getting more customers at a low cost is going online. To get started, you need to ramp up your online presence through social media and […]

10 Tips on Rebranding for The New Year
December 21, 2020

10 Tips on Rebranding for The New Year

Branding is very important to SMEs in Nigeria and Africa. Your business branding can influence your business reputation, your target audience’s decisions, and even the internal path your business takes. All of this is true because your business branding defines who you are and depicts that message to not just your loyal customers, but to […]

Five Hacks To Making Big Sales As A Small Business On Instagram
December 10, 2020

Five Hacks To Making Big Sales As A Small Business On Instagram

Making big sales is the desire of every business. When most businesses had to close shops or offices in march due to the lockdown, some businesses experienced a boom with more businesses shifting to Zoom and Instagram.  In today’s world, one of the best platforms for small businesses to reach clients is through social media. […]

https://www.allaccess.com/merge/archive/31294/infographic-what-happens-in-an-internet-minute
December 8, 2020

Dos and Don’ts of Online Marketing Communications

Online marketing communications is the new way to market your products or services. As a business owner, one of the ways to stand out on Instagram is by creating content that speaks to your target audience in a way that is engaging, relatable, and actionable. It is not enough to create content, you must create […]

Marketing Ideas to boost sales this Yuletide as a small business
November 27, 2020

Marketing Ideas to boost sales this Yuletide as a small business

Many folks begin their Christmas shopping before December because they somewhat believe that prices would increase in December, which is why your marketing should have been finalised by now before buyers finish making buying decisions. These ideas need little or no special skills to execute but will improve engagement with your business and drive sales […]

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