June 14, 2022

Five Benefits of Email Marketing SMEs in Nigeria

Would you like to know the benefits of email marketing to your SME in Nigeria? Continue reading this post. A marketer’s dream is to have a unique personalized value proposition for every single potential customer. While marketing is not quite there yet, email marketing does a pretty great job of approximating this dream. First, you […]

May 16, 2022

Influencer Promotion: How To Promote Your Business Using Influencers

Are you curious about influencer promotion and how it works for small businesses? Continue reading this post to find out how to promote your business using influencers. Every trend has come and gone but influencer marketing seems to be evergreen. Influencers have changed the way many businesses advertise. According to a survey,  92% of consumers […]

May 13, 2022

5 Must-have Social Tools for Smart Marketers in 2022

What are the must-have social tools for smart marketers? Continue reading this post to find out. Social media has become an important part of our lives. It has created various platforms for everyone with a business to showcase their products or services. That’s why all marketers should have social tools to facilitate social media marketing.  […]

April 8, 2022

How to Design and Implement a Successful WhatsApp Marketing Strategy

What do you know about developing a WhatsApp marketing strategy? Have you been trying to design yours without success? Read this post to solve your problem. WhatsApp is fast becoming the most popular social media networking and messaging app. With over 1.3 billion users,  WhatsApp is not only a means of communication for businesses and […]

April 4, 2022

5 Ways to Use Video Advertising to Improve Customer Loyalty

Have you been looking for ways to use video advertising to improve customer loyalty? This post will show you five effective ways to achieve this. The rate at which brands interact with their customers has significantly changed over the years. In today’s world, the preferred and reliable medium in marketing is video. The reason is […]

April 1, 2022

5 Reasons To Outsource Your Digital Marketing Efforts

Digital marketing has become the gold standard in advertising, thanks to the rise of social media and the accessibility of smartphones. This type of marketing has become an important aspect of every company’s marketing strategy, big or small. The difficulty is that internet marketing is difficult to master. It takes effort and resources to reach […]

March 29, 2022

How to Combine Online and Offline Marketing for SMEs in Africa

How can SMEs in Africa combine online and offline marketing? Continue reading this post to find out. The covid-19 effect and cell phone penetration are accelerating the development of online business concepts in Africa. Business supply chains were interrupted as a result of the prolonged lockdowns, which limited demand, supply, and revenue streams. It became […]

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March 25, 2022

Why SMEs in Africa Need a Functional Website for Intercontinental Trade Opportunities

Wondering why SMEs in Africa need a functional website for intercontinental trade opportunities? This post explains the importance of a functional website for a small business. The vision of every business is to achieve set goals and meet the demands of clients. It is also to create solutions peculiar to life challenges. Irrespective of the […]

February 10, 2022

5 Digital Marketing Strategies for SMEs in Africa 2022

Looking for digital marketing strategies for SMEs in Africa this year? Continue reading this post to find five important strategies you can adopt. Many businesses are coming to the realization that digital marketing is as important as making sales. It is common to see many SMEs ignore marketing. Doing this leads to businesses miscommunicating what […]

February 7, 2022

6 Reasons Why You Need a Digital Marketing Strategy in 2022

In today’s online world, digital marketing strategy is important for your business. Building an online presence for your business requires that you have a digital marketing strategy in place to help organize your marketing activities, make your brand unique and also give you an edge over your competitors. What is a digital marketing strategy?  Digital […]

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