October 14, 2021

Top 7 free online marketplaces to sell your products in Nigeria

Are you looking for free online marketplaces to sell your products? In today’s digital world, starting an online business has become as easy as clicking a button. There are countless free online marketplaces for retailers and business owners to easily market and sell their products to consumers. The goal of selling your products in an […]

October 11, 2021

Attract Clients Easily: 5 creative ways to attract new clients

Have you been looking for creative ways to attract clients easily? A business’s lifeblood is its customers. They decide whether a company will stay in business or go out of business. It is their money that companies use for their operations. No wonder, customers are “always right.” In any industry, a well-defined marketing strategy is […]

October 6, 2021

Social Proof: 5 reasons why social proof is important to your business

Why is social proof important to your business? Trust is an odd thing. It may make individuals feel safe enough to hand over their hard-earned money, personal information, or some other precious commodity. However, if there is no trust, everything will remain closed. Trust is a crucial component of your conversion funnel or the process […]

September 30, 2021

Social media marketing: Choosing the right social media platform for your business in 2021

Do you know the right social media platform for your business? In today’s world, social media has become an indispensable tool to connect with people online and promote businesses. With 3.6 billion people using social media worldwide, it is easy to see why most businesses brands are taking advantage of social media to push their […]

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September 24, 2021

Importance of Creating A Social Media Plan for SMEs in Africa

“Every business that wants to create global footprints must have a clear social media strategy.” When we have a product or service to offer, we have crossed the first line. The second obligation is to find the channels to effectively and efficiently market our products or services. Many people use digital marketing and social media […]

September 22, 2021

5 Reasons Why Your Business Needs Content Marketing

There are so many reasons why your business needs content marketing. Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise.  In today’s digital economy, content marketing is possibly the most effective way for your company to reach out to both current and potential clients.  Content marketing […]

September 16, 2021

How to Create a Content Marketing Strategy for your Business

Are you planning to create a content marketing strategy for your business but don’t know how? According to research in 2020, about 63% of businesses don’t have their content marketing strategy documented. The remaining 37% with well-documented content marketing strategies are more successful. We leave the success of our businesses to luck when we run […]

September 8, 2021

Top 5 social media marketing strategies for SMEs in Africa

Would you like to know the latest social media marketing strategies for SMEs in Africa? As a business owner, you probably spend so much time seeking the latest social media marketing strategies. And it’s not without reason. There are nearly twice as many active social media users today as there were only five years ago. […]

September 1, 2021

5 Benefits of using SMS Marketing for your Business

Have you started to tap the benefits of SMS marketing for your business? We know that sending an SMS is a personal way to connect with friends and family. But do you know it can also be an effective business tool to connect with your customers and increase your ROI?  As a business owner, you […]

August 27, 2021

Top 5 Digital Marketing Strategies for SMEs in Africa

What are the top digital marketing strategies for SMEs in Africa? Digital Marketing has become an indispensable part of the overall marketing mix of small businesses in Africa. This type of marketing refers to all forms of marketing done through digital platforms.  Businesses, regardless of size or industry, now employ digital marketing to increase brand […]

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