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December 30, 2022

How SMEs Can Take Advantage of Social Media Advertising for Scalability

How can your business take advantage of social media advertising in 2023? Continue reading to find out. For every company out there, there is an in-depth goal to increase its market share in both the local and global market space. The profit margin of a company is largely dependent on the audience at its disposal. […]

October 26, 2022

5 Digital Marketing Tips for Small Businesses in Africa

Every small business owner in Africa needs access to digital marketing tips to thrive in the digital space. Our world is fast becoming a global village, thanks to the internet. Businesses are now learning to take advantage of this opportunity to promote their brands, attract leads, and convert them into consistent customers. As an African […]

September 22, 2022

5 Ways to Attract Traffic to your Business Website

Are you struggling to attract traffic to your website? This post will show you a few pointers to solve this problem. More consumers are probably what a marketer or business owner would like most in the world if you ask them. What frequently follows that?  Getting more customers to visit their website. In fact, 61% […]

September 19, 2022

5 Ways to Improve E-commerce Sales for African Businesses

How can an African business improve e-commerce sales? This post will provide you with five exciting ways to achieve this feat. You just launched an online business after thinking about it for a very long time. Not only is your online store fully operational and generating some revenue, but you have also employed some staff […]

September 7, 2022

5 Reasons Why Your Business Should Consider Email Marketing

Email Marketing is a digital marketing strategy that involves sending emails to customers. The emails could be for advertising new products, increasing brand awareness, getting feedback from customers, increasing sales, etc. It helps both small and large businesses reach and connect to their target audience in a personalized way, as well as increase their sales […]

July 6, 2022

Six Simple Ideas to Improve your B2B Content Marketing

Have you been struggling to improve your B2B Content Marketing? This post will provide six simple ideas to help you out. A content marketing strategy is like a roadmap or a blueprint. While it’s not set in stone, a marketing strategy is a set of guidelines to help you get from point A to point […]

July 4, 2022

5 Ways to Improve your Content Marketing

Have you been struggling with your content marketing campaigns? Read this post to find five ways to improve yours today. Content marketing has proven to be the backbone of customer acquisition strategy.  A survey by Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million […]

June 29, 2022

5 Reasons Why B2B Marketers Should Include TikTok in their Social Media Strategy

Is your business still contemplating whether or not to invest in Tiktok marketing? This post will show five reasons why you should. Continue reading. With over one billion monthly active users, 30% of TikTok users say they watch less video content on other platforms (YouTube, streaming, TV) after joining. Many still attribute Tiktok’s dizzying rise […]

June 27, 2022

7 Characteristics of a Compelling B2B Marketing Copy

What are the characteristics of a compelling B2B marketing copy? This post will show you seven characteristics that will help you craft better marketing copies. Content written to promote or sell a product or service, or to urge readers to take a specific action, is known as a B2B marketing copy. A B2B marketing copy […]

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