April 6, 2021

How to use Twitter as a small business

The real question before we begin is to ask yourselves if you need any social media, let alone Twitter. Twitter, like every other social networking application, is full of opportunities depending on the industry, product, and service you render. Twitter has positive indices for tech, health, education, style, travel fashion, and games. If your business […]

March 29, 2021

Growing your business through personal branding marketing

One way to grow your business is through personal brand marketing. People only sold within the environment in the past. However, today, you can sell beyond your zone with social media, and the fact is people still want to do business with people and not with the product. One of the biggest things changing marketing […]

March 20, 2021

10 Networking Tips For Newbie Entrepreneurs

Are you new in the business world and looking for networking tips? This post was written to help you out. Most people consider networking to be an aspect of business that helps you to attract new clients. It is a lot more than that. Business networking requires you to make connections to individuals that will […]

March 13, 2021

Developing a marketing plan for a small business

Even though you run a business yourself or with two to five employees, it is a no-brainer to have a marketing plan that drives business growth. Some businesses think of marketing as cost-oriented when, in fact, with proper planning, your business can get twice the budget after proper execution. To get started, we have to […]

4 Quick Ways to Expand Your Small Business
March 11, 2021

4 Quick Ways to Expand Your Small Business

Starting a business and growing it to a point where you can relax and watch the structures and systems you’ve put in place work for you is the dream of every entrepreneur. You can do many things as a small business owner to increase your business, grow your customer base, and generate more revenue. Here […]

March 9, 2021

10 Places To Get High-quality Free Images For Your Online Business

High-quality free images are important to your marketing campaigns. Have you ever stopped scrolling on your phone to admire a really attractive picture? That’s how powerful pictures can be. Gone are the days when posting only text-based content was enough. Pictures say a thousand words now more than ever.  Pictures can tell stories and portray […]

March 8, 2021

How To Create A Marketing Strategy That Works in 2021

A successful business is often the product of an effective marketing strategy. As a business owner, you have to carefully evaluate each marketing strategy consistently to ensure that you are still getting the best results. This implies that some strategies that worked in 2020 may not produce the same result in 2021. Since we are […]

March 1, 2021

5 Unique Marketing Ideas You Can Try Out In 2021

Being an SME in Africa requires unique and effective marketing ideas to keep things going. Marketing is an integral part of generating leads for your business and establishing your brand. You have to research your target customers and make use of the perfect sales channel, e.t.c. to ensure the business is up and running. The […]

Tips For Raising Capital In Your First Year Of Business
February 27, 2021

Tips For Raising Capital In Your First Year Of Business

Raising capital is key to starting, running, and scaling your business. Most businesses fail in their first year simply because they aren’t able to raise sufficient capital. When a business has sufficient capital, it can grow into a giant in the industry. It is no secret that raising capital is not so easy, especially for […]

Social media ads for small businesses: best practices and tips
February 27, 2021

Social media ads for small businesses: best practices and tips

It is becoming more apparent how important social media is to small businesses looking to expand beyond their current reach or want to get noticed. According to a survey, over 70 small business owners use social media to double their marketing efforts. More than three billion people actively use social media, which means approximately 40% […]

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