June 3, 2021

Four Major Marketing Challenges Faced by SMEs and Tips for Thriving

SMEs in Africa face several marketing challenges. This is because many entrepreneurs and small businesses struggle with marketing. Worst-case scenario, you run the department by yourself or have a team do so. In this piece, we look for creative ways to tackle these marketing challenges and how it shows up. Getting leads Getting a huge […]

June 1, 2021

Content redistribution strategy for your business

According to a SEMrush poll, the biggest challenge of small businesses is cash flow. As a consultant for growing businesses this a bloc, I face all too well. A couple of entrepreneurs run businesses just to make a profit alone with no continuity plan. We agree that businesses need money to pay for their reoccurring […]

May 26, 2021

Reasons Why SMEs in Africa Needs Marketing

If you’re starting a small business, a significant factor in its success is your marketing. According to Oxford Dictionaries, marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing attracts prospects, prospects become buyers, and buyers provide profit. Marketing is more than just putting your business […]

5 ways to Identify New Market Opportunities to Grow your Business
May 18, 2021

How to Identify New Market Opportunities For Your Business

To discover new market opportunities means to discover products or services that are potentially needed by consumers and are not being supplied by competitors.  A successful entrepreneur must keep an eye on market openings and adopt innovative ways to grow their startup.  Pursuing new market opportunities is one way to stand out from the competition, […]

May 8, 2021

The major marketing challenge for businesses today

If you run an SME in Africa, you likely want to know what marketing challenge you are likely to face. Just like you, a survey was conducted a few days back by a team I worked with for the same reason. They wanted to know the challenges faced by Small and medium organizations. Out of […]

April 20, 2021

Developing a Strong PR for Your SME

Do you really need to develop a strong PR? Your PR is what people hear when you say the name of your business. It is what they see when they see your logo or a flyer advertising your services. As a small business owner, it is not enough that you are doing well with your […]

April 19, 2021

Aligning your brand strategy for the SME industry

There are misconceptions about aligning brand strategy for many organizations. Brand strategy is not your minimalistic logo, your colors, or your product. The brand strategies for your business are those things that people can feel and perceive.  Brands today, in the small and medium industry, are over the place and many can’t differentiate themselves from […]

April 16, 2021

The Goal of Marketing is not Sales

A lot of small and medium organizations face the problem of sales. SMEs need to generate revenue if they don’t want to be part of the many failed business statistics. To generate revenue, businesses have to build strategic marketing ideas that bring in sales. The challenge faced by most small and medium organizations is that […]

April 6, 2021

How to use Twitter as a small business

The real question before we begin is to ask yourselves if you need any social media, let alone Twitter. Twitter, like every other social networking application, is full of opportunities depending on the industry, product, and service you render. Twitter has positive indices for tech, health, education, style, travel fashion, and games. If your business […]

March 29, 2021

Growing your business through personal branding marketing

One way to grow your business is through personal brand marketing. People only sold within the environment in the past. However, today, you can sell beyond your zone with social media, and the fact is people still want to do business with people and not with the product. One of the biggest things changing marketing […]

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