Email Marketing: How To Build An Organic Email List

Email Marketing: How To Build An Organic Email List

September 5, 2022 0

Would you like to build an organic email list to improve your marketing campaigns? Check out this post that shows you how to achieve this feat easily.

Growing an email list is never as easy as you would like it to be, especially when you’re trying to grow organically. However, other ways are touted as being easier and faster. For example, buying or borrowing email lists can help, but this is not a good way to grow your list.

Borrowing or buying email lists from a third party can annoy the people on those lists. Once this happens, you can end up with higher un-open and unsubscribe rates which will make all your efforts go to waste.

You can put your time, energy, and money to better use by building an organic email list. However, this process takes a longer time than buying or borrowing email lists from a third party. But you can be sure that the people on your lists value you and want to be there. The result is higher open, click-through, and conversion rates.

What is an email list?

How To Build An Organic Email List
An organic email list gets you higher open rates

An email list is a list of email addresses and other data, such as name, date of birth, gender, and location. You can generate an email list by collecting data from website visitors, customers, event attendees, etc. 

What is email list building?

Email list building is the process of collecting email addresses from visitors, customers, leads, clients, etc. You can do this using a website, social media accounts, events, in-store signup sheets, etc. Email list building can be done online and offline as well.

How to Build an Organic Email List

In this article, we will look at five ways how to build an organic email list

  1. Add a Sign-Up Button.
  2. Offer Incentives.
  3. Utilize Social Media Platforms.
  4. Gamification.
  5. Referral Programs.

Add a sign-up button 

When looking to build an organic email list, your emails must have a sign-up button. This is because not everyone who reads your email would eventually subscribe to it.

There will be times when your emails are so interesting that your subscribers will send them to friends, family, and colleagues. You don’t want to lose out on this opportunity. Make sure you add a  sign-up button to your emails so that they have the opportunity to sign-up and get the more amazing newsletter from you.

The benefit of a sign-up button is that they’re non-intrusive. They serve as a subtle reminder for the visitor that they have the option to sign-up and nothing more.

Offer incentives 

Offer incentives to people who subscribe to your email list. Free opt-in incentives are the most recognized way of growing your email list organically because it works all the time.

Offering incentives in the form of value is a great way of getting people to subscribe to your email newsletter. You get a new subscriber, and they get an incentive that fills a void or solves a problem for them. In the end, it’s a win-win for you and your subscribers. 

Here are some free incentive ideas:

  • A Pdf Journal.
  • An eBook.
  • A discount on a product or service your render.
  • A motivational speech(words of affirmation) or video, etc.

Utilize social media platforms 

Thorough utilization of social media platforms is another way to organically grow your email list and market your company on social media. Social media platforms are a useful tool when it comes to marketing and building your email list.

When marketing your company on social media, make sure that within your profile, you have an email opt-in form. This will allow people to be able to subscribe to your email newsletters.

There are various social media platforms, for example, WhatsApp, Instagram, Facebook, Twitter, etc. You can utilize anyone that suits you the best and use it to put a spotlight on your brand by posting reviews from clients and customers. You can share these reviews yourself, or you can ask your customers to share them themselves and tag you in their posts. This will make you get new customers or potential customers.


For you to build an organic email list, you need to attract and engage your visitors. Sometimes, discounts, sales, and incentives are not enough.

You need to use a different approach. There are now lots of interactive sign-up forms that will get the visitors engaged. There are fun games such as quizzes, spin-to-win, i.e, wheel of fortune( the visitor has to sign up to one of your email lists before spinning the wheel to get a prize), tests, surveys, etc.

Gamification offers exclusive prizes, like 10-50% discounts or other incentives that visitors can claim when they sign-up to your email lists. Oftentimes, customers are motivated by prizes that seem easy to get. This amazes visitors who feel they are getting something for nothing and will, therefore, eagerly sign-up to take advantage.

Referral programs 

About growing your email list organically by using incentives, giveaways, etc. You need to make use of your current email subscribers to get new email subscribers. And the best way to achieve this is through referral programs. It’s a tactic that has helped most businesses today. 

Holding a referral contest on any of your social media platforms by encouraging your existing subscribers to help you repost or share your offers with their families, friends, colleagues at work, etc, is a good way to build your email list. You might want to give away something valuable to those who have the highest share from the referral contests. This will motivate your subscribers to want to share your offers. It could be a discount on their next order or even a gift.


Building an email list organically can be quite challenging, but if you follow through with these steps, you will be one step closer to achieving your goal. Choose the one that works best for you and put it to good use. Meanwhile, spend some time checking out other posts on SME360.

Shannon Okubor
Shannon Okubor
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