100 Customer Service Quotes You Should Know

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As an SME in Africa, customer service is an essential factor and culture that you must consider to stand out in Africa. Below are 100 quotes on customer service that will help you shape your business orientation. These quotes are written by successful people all over the world, from entrepreneurs to managers and businessmen and women. Let’s dive right in!

100 Customer Service Quotes You Should Know
Customer service is important to every business
  1. “Satisfaction is a rating. Customer loyalty is a brand.” – Shep Hyken
  2. “Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney
  3. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker
  4. There is a place in the world for any business that takes care of its customers – after the sale.” – Harvey MacKay
  5. “You’ll never have a product or price advantage again. They can be too easily duplicated. But a strong customer service culture cannot be copied.” – Jerry Fritz
  6.  “How you think about your customer influences how you respond to them.” – Marilyn Suttle
  7. “People don’t care how much you know until they know how much you care.” – Theodore Roosevelt
  8. “A brand is no longer what we tell the customer it is – it is what customers tell each other it is.” – Scott Cook
  9. “If you are not taking care of your customer, your competitor will.” – Bob Hooey
  10. “When you serve the customer better, they always return on your investment.” – Kara Parlin
  11. “Courteous treatment will make a customer a walking advertisement.” – J. C. Penny
  12. “Ask your customers to be part of the solution, and don’t view them as part of the problem.” – Alan Weiss
  13. “Be genuine. Be remarkable. Be worth connecting with.” – Seth Godin
  14. “The customer is why we are here. If we take good care of them, they’ll give us good reason to come back.” – Jenny McKenzie
  15. “Great customer service doesn’t mean that the customer is always right, it means that the customer is always honoured.” – Chris LoCurto
  16. Customers don’t expect you to be perfect. But they do expect you to fix things when they go wrong.” – Donald Porter
  17. “People will soon forget what you said. They will NEVER forget how you made them feel.” – Dr Maya Angelou
  18. “Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt
  19. “One customer well taken care of could be more valuable than $10,000 worth of advertising.”– Jim Rohn
  20. “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” – John Russell
  21. “The purpose of a business is to create and keep customers.” – Theodore Levitt
  22. “Focus on your customer and lead your people as though their lives depend on your success.” – Warren Buffett
  23. “We must learn what customers really want, not what they say they want or what we think they should want.” – Eric Ries
  24. “Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh
  25. “Customer service is the new marketing, it’s what differentiates one business from another.” – Jay Baer
  26. “The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.” – Kerry Stokes, Chairman of the Seven Network
  27. “Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao, Customer Service Professional SeraCare Life Sciences
  28. “Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf, Business author and former management professor
  29. “A satisfied customer is the best business strategy of all.” – Michael LeBoeuf, Business author and former management professor
  30. “It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.” – Patricia Fripp, Professional Keynote Speaker
  31. “Until you understand your customers — deeply and genuinely — you cannot truly serve them.” – Rasheed Ogunlaru, Author of Soul Trader
  32. “When the customer comes first, the customer will last.” – Robert Half, Founder of Robert Half International
  33. “Good customer service costs less than bad customer service.” – Sally Gronow, Customer Manager Welsh Water
  34.  “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, read Rule 1.” – Stew Leonard’s Grocery Store Customer Policy
  35.  “Profit is the applause you get for taking care of your customers and creating a motivating environment for your employees.” – Unknown
  36.  “Customer  is not a department, it’s an attitude!” – Unknown
  37. “Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.” – Scott D. Cook, Founder Intuit”
  38. “Your most unhappy customers are your greatest source of learning.” – Bill Gates 
  39. “Treat the customer like you would want to be treated. Period!” -Brad Schweig
  40. “Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!” – Connie Edler
  41.  “The sole reason we are in business is to make life less difficult for our clients.” – Matthew Odgers
  42.  “Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers.” – Ross Perot – David Bakke
  43.  “Customer service is about empathy.” – Chaz Van de Motter
  44.  “The best form of customer service is self-service. Constantly empower customers to get their own answers themselves.” – Dan Pena
  45.  “If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz
  46.  There is only one boss. The customer.” – Sam Walton
  47. Make the customer the hero of your story.” – Ann Handley
  48. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
  49. So, get to know your customers. Humanise them. Humanise yourself. It’s worth it.” – Kristin Smaby
  50. “Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao
  51. Revolve your world around the customer and more customers will revolve around you.” – Heather Williams
  52. “Customers will never love a company until the employees love it first.” – Simon Sinek
  53. “The Customer: Someone that indirectly pays for your food, clothes, and vacations. Be nice to them.” — Gene Caballero
  54. “The customer tells us how to stay in business, best that we listen.” – Pamela Nelson
  55. “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc
  56. “Never lose sight of customers. Always be focusing on meeting their needs and expectations.” – Sue Duris
  57. “The purpose of a business is to create a customer who creates customers.” – Shiv Singh
  58. “Only once customer service has become habitual will a company realise its true potential.” — Than Merrill
  59. “Customers don’t care about your policies. Find and engage the need. Tell the customer what you can do.” – Alice Sesay Pope
  60. Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.” – Lauren Freedman
  61. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time, or we’ll lose them.” –Kevin Stirtz
  62. “The customer is always right.” – Harry Gordon Selfridge
  63. “Instead of focusing on the competition, focus on the customer.” – Scott Cook
  64. “The more advocates you have, the fewer ads you have to buy.” – Dharmesh Shah
  65. “The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams
  66. “Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves.”  – Steve Jobs
  67. “No amount of advertising can repair the damage done by failing to address a customer’s concern properly.” – Albert Schindler
  68. “Customers who love you will market for you more powerfully than you can possibly market yourself.” – Jeanne Bliss
  69. “People don’t just buy your products that they can see; they buy your attitude that they can sense” – Roxanne Emmerich
  70. “Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers, there is no company!” – Connie Elder
  71. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos
  72. “The customer’s perception is your reality.” – Kate Zabriskie
  73. “Customer experience better be at the top of your list when it comes to priorities in your organisation. Customer experience is the new marketing.” – Steve Cannon
  74. “If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.” – Shep Hyken
  75.   “Service, in short, is not what you do, but who you are.” – Betsy Sanders
  76. “When the customer comes first, the customer will last.” – Robert Half
  77. “The key is to set realistic customer expectations, and then not just to meet them, but to exceed them—preferably in unexpected and helpful ways.” – Richard Branson
  78. “We don’t want to push our ideas on to customers; we simply want to make what they want.” Laura Ashley
  79. “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford
  80. “It takes months to find a customer… seconds to lose one.” –  Vince Lombardi
  81. “Customer service is just a day in, day out ongoing, never-ending, unremitting, persevering, compassionate, type of activity.” – Leon Gorman
  82.  “Customers who are merely satisfied remain your customers only as long as everything goes their way.” – Chip Bell
  83.   “One customer well taken care of could be more valuable than $10,000 worth of advertising.”– Jim Rohn
  84.  “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
  85.  “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” – John Russell
  86.   “The purpose of a business is to create and keep customers.” – Theodore Levitt
  87.  “Consumers are statistics. Customers are people.” – Stanley Marcus
  88.  “Understanding what customers do allows you to predict what they will do next.” – Colin Shaw
  89.  “Most people do not listen with the intent to understand; they listen with the intent to reply.” – Stephen R. Covey
  90.  “Look after the customer and the business will take care of itself.” – Ray Kroc
  91.  “Focus on your customer and lead your people as though their lives depend on your success.” – Warren Buffett
  92.  “You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.” – Marc Benioff
  93.  “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie
  94.  “In the long arc of time, you are only relevant if customers love you.” – Tim Cook
  95.  “My definition of ‘innovative’ is providing value to the customer.” – Mary Barra
  96.  “Stop doing dumb things to customers.” – Peter Massey
  97.  “Companies must realize that they are no longer competing against the guy down the street… they’re competing with every other experience a customer has.” – Dan Gingiss
  98.  “The aim is to get someone to want to buy quickly. Without thinking too much about it.” – Robert B. Cialdini
  99.  Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development.” – David J. Greer
  100. “Always deliver more than expected.” – Larry Page

So there you have it! Those are 100 mind-shifting quotes that will change your entire business. Which of them was your favourite? Comment below and let us know!

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