While businesses can afford to be selective with the social media platforms they are on, they have no such luxury when it comes to owning a website. It is a necessity. I usually refer to a website as a virtual office, one which is probably more important than your physical office, as people from all over the world can visit it without your notice or have you give them a warm welcome.
It is no longer a secret that before they patronize you, 70 percent of the time, buyers have their minds made-up from researching your brand and products online. Your website provides you with an infinite opportunity to both impress and convince prospective customers that you are the right person to contact for that product or service they want. Here are seven important information you must have on your website to make it more effective.
The Products or Services You Offer
Your website should contain information about the type of products or services you offer. You should be as clear as possible, avoid any ambiguity and ensure that anyone who visits your website immediately gets a clear idea of why you are in business. If you offer more than one product or service, list them out and briefly explain them. One of the main reasons why people visit your website is to ensure they are buying the right product from the right business. So when they visit, make sure there is no ambiguity as regards your ability to meet their demands.
Your Contact Information
Another important information that needs to be on your website is your contact information. People will want to reach out to you either to make enquiries, place orders or fix a meeting. Information such as your office address, office phone number(s), contact email address are basic information you should have on your website.
Previous Clients, Projects and Testimonials
People don’t just believe you are who you claim to be because you say so. They want to be convinced beyond doubt that you are capable of delivering. It is therefore important that you dedicate a section of your website to showcase a number of previous projects and clients. Doing this authenticates your claims. Additionally if you’re selling a product, you can dedicate this section to testimonials. Share positive feedback from people who have used your products and are satisfied with the outcome.
Price of Products and Services
While this may not apply to the very wealthy class, a lot of people still consider price before making a purchase. Therefore, it is important for you to tell people the cost of your goods and services. And where you cannot be specific, give them a general idea of pricing. This will save you and your potential customers the time and energy in engaging in long conversations. Visitors will know immediately if they can or cannot afford your products or services.
Awards and Achievements
Showcasing your awards and achievements is an excellent way to garner trust among prospective customers. So if you have any awards, recognitions, certifications or other form of proof that you are better qualified than your competition, then by all means indicate this on your website.
Frequently Asked Questions (FAQs)
In this digital age, buyers want to know every single detail about a product or service before making a purchase. They may not contact you for clarifications, but remember, whoever provides them with the most convincing information gets their patronage. A good way to anticipate and answer possible questions from buyers is to draft the most common questions people already asked about your products. Provide answers to them on the website. This way, you get to save yourself a lot of time that could have been used to make clarifications when customers make enquiries, while also presenting a more convincing argument to the average website visitor.
A ‘blog’ section on your website affords you the opportunity to demonstrate mastery of your business or subject area. Here you can post regular updates in your area of competence. You have the opportunity to educate your audience on new products, services, and how to maximize the use of such. However, effectively running a blog section on a website can be very tasking, especially if you do not have a writer dedicated to creating content for the blog. So while this is recommended, it is not an absolute necessity if you cannot put it to good use.
Favour Onyeoziri is a social media influencer and a digital marketing practitioner.
Follow him on twitter @lifeofrouvafe